Search marketing is an online marketing strategy that encompasses search engine optimization (SEO) and search engine marketing (SEM). It combines marketing with advertising, offering your company a 360-degree approach to promoting yourself online. Search Marketing is a tactic used to gain online presence and traffic via paid and unpaid strategies on search engines such as Google, Bing, and Yahoo. Visualize the last time you searched for something whether that be on Google, Yahoo, or Bing. The text you typed into that small search box is called your “search query,” which then directs you to a page similar to the image below.