Facebook Ads Case Study: The Million Dollar Indiegogo Campaign
- Secured pre-orders from over 76 countries, with over 2,000 backers on Indiegogo.
- Achieved over $900K in funding
Case Study Summary:-
BionicGym wanted to promote their Indiegogo page for an increase in sales and site visits. Here’s how they did this:
- Set up one campaign per country ad and set the objective to ‘Conversions’.
- Split-tested up to 252 ads and used the auto-optimization feature to relocate funding across the different ads, depending on how they performed.
- Set up retargeting campaigns and split tests to everyone who visited the Indiegogo page and watched the Facebook video ad.
- Created lookalike audiences for the best-performing audiences.
- Reached a 9x ROI for some of the campaigns.